hello!
today i want to interview entrepreneur
Bio:
Name : Raja
Nadhira
Date of birth : 25 /
8/1989
Age : 25
School : Graduated with a degree in
psychology from the University of Indonesia.
Occupation : Owner of
Clean Cookery
-What does Clean Cookery mean?
It actually just means clean kitchen. I tried to create a catchy name that people would easily identify with healthy eating at just a glance. I think that it's really important that people are a able to get a sense of what you sell or what services you provide through the name alone.
My main inspiration in
creating my own business is my mother. She's a single mother, and by running
her own business she has managed to put all three of her children through
school overseas. Because of her, I really feel like you can do anything you set
your mind to as long as you work hard and persevere.
- - Why did
you at first make a business?
Honestly, the reason why I started eating healthy in the first
place was due to vanity. I had a lot of acne about 2 years ago, and I had tried
just about everything to get rid of it, including going to dermatologists, and
nothing worked. So I did some research, and I read that a lot of people managed
to balance their hormones and consequently get rid of their acne by following
the paleo diet. I tried it out, and it turns out that the diet worked really
well for me, and I did manage to get rid of my acne entirely. Because of this,
I decided to start a catering business, which would hopefully help other
likeminded people looking to get healthy, without the hassle of spending all
that time in the kitchen.
- What
kind of business are you selling?
Clean Cookery is a paleo diet lunch and dinner catering that
delivers to the entire Jakarta area. The paleo diet is a lifestyle that
encourages us to eat the way that our paleolithic ancestors ate. Basically the
theory behind it is that our bodies have not evolved to process the kinds of
food that we eat in abundance during modern times. This includes sugar,
legumes, dairy, grains, and hydrogenated vegetable oil.
-Why catering?
When you start a diet there are so many excuses that you make in order to delay just starting it. Due to this, I thought that it would be a good idea to provide delicious and healthy food in a way that is convenient for them, i.e. delivered to their doorstep. Also, when I started there were no other paleo based catering services in Indonesia, and I thought that it was a great opportunity to tap into a niche market that was yet to be explored.
- Why food
and beverage?
I actually never truly liked
to cook before I started the paleo diet, and so the decision to delve into food
and beverage is quite a surprise to everyone around me! But as I started
adopting a healthy lifestyle, I realised just how central food is to your
health and wellbeing, and how people often neglect this for the sake of
convenience. Because of this, I became passionate about helping others start
their journey towards a healthier self.
- -What do
you think is the hardest thing to do while running a business?
Marketing is really hard. Due
to the emergence of social media as a marketing platform, it may seem easy to
just post about your business, but since there are so many online based shops,
it's quite hard to get people's attention as there is just so much noise.
Because of this, it's so important to keep your posts constant and your content
creative. Otherwise, the cooking itself is a very physically involving process,
and it's quite tiring to stand in front of a hot stove and cook food for over
30 people a day!
- To whom are you selling
your products to?
Mainly
within the range of 20-40 years old, usually those who work in an office. We
find that most of our customers are
women.
- When did you start the
business?
A little less than a year ago, in early
November 2014.
- How do you choose to
promote it?
I promote Clean Cookery mainly via
Instagram. I take all the pictures myself and upload them to Instagram with a
caption describing the food.
- - Do you see a lot of
copycat products?
Actually another paleo catering business
launched a couple of months after Clean Cookery! But I find that it's to be
expected. You know what they say, imitation is the sincerest form of flattery!
- Where did you start your
business?
I started cooking at home, and I actually still work
from my house now.
- Are you working with
anyone on your business?
As of right now, I head the business myself, and I
have 5 employees working with me.
- - What do you think matters
most? Product or price?
Both. These days customers expect a high quality
product with a competitive price.
- Who inspired you to make
this business?
My mother, who has truly supported and mentored me in
running my business.
- Describe how it feels to
run a business
It's really awesome to know that you
own something of your own, and that you're the one who calls the shots. However
there's a big responsibility that comes with it, which can be quite stressful
at times.
- Do you have any coworkers or friends helping you out with the business?
As I mentioned, I currently have a staff of 5 people.
- How many customers do you
get per week or month?
In a day, we send out on average about 30-40 lunch
boxes.Which means 150-200 boxes a week.
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